Total Concept Marketing Joins with A.J. Letizio Sales & Marketing


Al Letizio Jr and Andy Tierno 2014-03

Total Concept Marketing, Inc. of Bedford, NH has merged with A.J. Letizio Sales & Marketing, Inc. of Windham, NH, according to Andrew Tierno, President of Total Concept Marketing and Al Letizio, Jr., president of A.J. Letizio. “The combination will come under the banner of A.J. Letizio Sales & Marketing and creates a great synergy with the combination of both teams with their combined experience and knowledge, said Letizio.” Andy Tierno is a recognized expert in the Non-Foods, Disposable and Jan-San sector, with over 40 years of service in the industry in New England. He first ventured into business in 1969 as a Non-Foods/ Disposables manufacturer’s representative and went on to form Total Concept Marketing, his latest venture, in 1991. Total Concept Marketing is a leading firm and market leader in Non-Foods-Disposables and Jan-San in New England.

Longtime TCM team member Bob Morris will join the A.J. Letizio team as Director of Non-Foods, Disposables and Jan-San as part of the A.J. Letizio Foodservice Division. Also joining the team is Marianne Henry, as Sales Support Specialist, joining A.J. Letizio’s extensive team of Sales service specialist at their Windham, NH headquarters.

“I am excited about the opportunity to work with Paul Abdalian and the fine team at A.J. Letizio which will provide extensive additional coverage for our principals when combined with the TCM team,” said Andy Tierno. “I have known Andy for many years now and greatly respect what he has accomplished and am just thrilled to have him and his team with us as we expand our service to the non-foods category,” added Al Letizio, Jr.

A.J. Letizio Sales & Marketing celebrated its 25th anniversary in 2013, following a century old family legacy since the family’s first venture in the food industry back in 1912 in Lawrence, MA. With nearly fifty associates, today A.J. Letizio is a professional sales & marketing agency serving the food and non-food industry. Operating separate Retail and Foodservice Divisions, the company delivers specialized service and expertise in each of these sectors. Included in their portfolio of clients are leading national and regional manufacturers of food and non-food products. “We are passionate about what we do and that passion translates into results that are consistently delivered to our clients and customers.” said Paul Abdalian, Foodservice VP.